Why Risk It? is a Safety Awareness Campaign initiated by Jaidah Automotive and Chevrolet along with the Traffic Department as part of its Corporate Social

Responsibility. The Safety Awareness Campaign is a complete 360 campaign,

having the 4 main TVCs as the heroes, paving the way for the outdoor, print, digital, radio and all activation and engagement ideas.

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MY ROLE //  Creative Concept, Campaign Planning & Strategy, Art Direction

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60 DEGREES // AGENCY

Creative Copywriter // Ali Al Saeed

Creatives // Jessie Romulo, Haytham Hamdan, Ayman Khatib

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MADCATS // FILM PRODUCTION

Creative Director // Johan Madarasz

Character Design // Chris Marasigan