Why Risk It? is a Safety Awareness Campaign initiated by Jaidah Automotive and Chevrolet along with the Traffic Department as part of its Corporate Social
Responsibility. The Safety Awareness Campaign is a complete 360 campaign,
having the 4 main TVCs as the heroes, paving the way for the outdoor, print, digital, radio and all activation and engagement ideas.
MY ROLE // Creative Concept, Campaign Planning & Strategy, Art Direction
60 DEGREES // AGENCY
Creative Copywriter // Ali Al Saeed
Creatives // Jessie Romulo, Haytham Hamdan, Ayman Khatib
MADCATS // FILM PRODUCTION
Creative Director // Johan Madarasz
Character Design // Chris Marasigan
Why Risk It?