Kulluna is a National Health and Safety awareness campaign to raise levels of public awareness regarding general health issues and personal safety.
We were asked to create a campaign for being heart healthy. We had to show that your heart and its health does not belong to you alone but to all those who love you.
Kulluna is sponsored by Hamad Medical Hospital and ConocoPhillips.
MY ROLE // Creative Direction, Campaign plan & Strategy, Art Direction & Design
60 DEGREES // AGENCY
Creatives // Mic Logaring, Jessie Romulo, Teja Jaganjac, Fazil Kottakunno & Sarah Jabari
MADCATS // FILM PRODUCTION
Creative Director // Johan Madarasz
Production // Chris Marasigan, Herbert Villadelrey & June Delgado